The exponential growth of new websites and blogs has made getting a website to rank highly in search engine even more difficult that it was in the past. These days, you just need to get a free hosted blog platform like WordPress.com and you can have a website online withing minutes at no cost.
As more and more websites and bloggers get online, search engine algorithms get more complex to sort high quality contents from poor quality and rank original contents higher than duplicate contents. Though, automated search engine algorithm is doing an excellent job identifying quality contents, search engine proprietors are also employing humans to take sample websites and manually rate them for quality, these are the so called search quality raters.
One of the factors both search quality raters and automated search engine algorithm look for when rating websites includes quality of the contents (grammar, punctuation etc) and illustration used with the content. Give that most images used to illustrate contents are pictures, this is where photographer should have no problem excelling as they have lots and lots of unique images in their portfolio.
Using Photography to Help Your Search Engine Ranking
Search Engines are now intelligent enough to identify pictures, and record the frequency with which they come across a single image online. A picture that has been used on many websites, for example, a very popular image or one obtained from a stock photo site, is usually acknowledged as okay, but search bots don’t give a page many brownie points in terms of unique content. To make a picture count toward ranking a page highly, you should use an image you have not used on any other web pages.
Another thing you can do to make an image count from SEO viewpoint is to take the trouble to label and tag it when adding it to a piece of content. Publishing platform such as WordPress makes it easy to do this, have a look at the image below to see the prompt WordPress image labelling dialogue box prompt. Using unique words to the describe the image starting from The Title, through to Description will help your image and site rank higher in search engines.
It is very tempting to fill the 4 dialogue boxes with the same text as done in the above example, however, if you can take the time to add descriptive unique text with your unique image, you are well on your way to helping your site rank highly with both automated search engine ranking bot and manual search quality rater.